151% More Search Visibility in 6 Weeks
What the Foundation Package actually looks like when it's done, for a real chiropractic practice in Tucson, Arizona.


- Client
- Civano Chiropractic Clinic, Dr. Clint Mausser
- Industry
- Chiropractic / Healthcare
- Locations
- 2 (Tucson, AZ)
- Service
- Foundation Package
- Timeline
- January – February 2026
Where They Started
When we began the Foundation Package, Civano Chiropractic had been operating for years with a website that was essentially invisible to Google and completely invisible to AI search engines. No services listed. No location-specific pages. A technical SEO health score of 35 out of 100.
| Metric | Before (Dec 2025) | After (Mar 2026) |
|---|---|---|
| SEO Health Score | 35 / 100 | 96.2 / 100 |
| H1 Tags | Missing on every page | Unique, keyword-targeted on every page |
| Meta Descriptions | 87.5% duplicated, all too long | All unique, properly sized |
| Services Listed on GBP | 0 | 23 across both locations |
| GBP Categories | 1 (Chiropractor only) | 3 (Chiropractor, Wellness Center, Pain Control Clinic) |
| Location Pages | One shared homepage for both locations | Dedicated landing page per location |
| Schema Markup | None | LocalBusiness + FAQPage on both locations |
| Monthly Search Impressions | 760 | 1,907 |
| Google Reviews | 44 (OG location only) | 102 across both locations (5.0 ★) |
- SEO Health ScoreBefore (Dec 2025)35 / 100After (Mar 2026)96.2 / 100
- H1 TagsBefore (Dec 2025)Missing on every pageAfter (Mar 2026)Unique, keyword-targeted on every page
- Meta DescriptionsBefore (Dec 2025)87.5% duplicated, all too longAfter (Mar 2026)All unique, properly sized
- Services Listed on GBPBefore (Dec 2025)0After (Mar 2026)23 across both locations
- GBP CategoriesBefore (Dec 2025)1 (Chiropractor only)After (Mar 2026)3 (Chiropractor, Wellness Center, Pain Control Clinic)
- Location PagesBefore (Dec 2025)One shared homepage for both locationsAfter (Mar 2026)Dedicated landing page per location
- Schema MarkupBefore (Dec 2025)NoneAfter (Mar 2026)LocalBusiness + FAQPage on both locations
- Monthly Search ImpressionsBefore (Dec 2025)760After (Mar 2026)1,907
- Google ReviewsBefore (Dec 2025)44 (OG location only)After (Mar 2026)102 across both locations (5.0 ★)
The Results: 6 Weeks After Foundation
Google Search Console was already connected before the Foundation Package, giving us genuine pre-work baseline data to measure against. For most new clients, baseline analytics are established at project kickoff with the first meaningful comparison report delivered at 90 days.
The Result That Actually Matters
Metrics tell part of the story. This tells the rest.
Before the Foundation Package, the word “sciatica” did not appear anywhere on Civano Chiropractic's website or either Google Business Profile. It simply wasn't listed.
On January 15, 2026, as part of the Foundation Package, “Sciatica Treatment” was added to both GBP service lists. On February 17, a dedicated sciatica treatment page went live on the website. Schema markup was added February 18–22.
By the end of February, six weeks after the service was first listed anywhere online, this review appeared on Google:
“My husband found Dr. Clint researching a chiropractor who specializes in sciatica pain. I dealt with my sciatica pain for the last 4 months and after today's visit I will be a long time client.”
Google Search Console now confirms 8 unique sciatica-related search queries matching to the site, including “chiropractor specializing in sciatica near me” at position 1.0. A patient in the chair who would not have found this practice without the Foundation Package. In six weeks.
What Was Done
Here's everything that was delivered across Civano's two locations.
Google Business Profile
- 23 services added across both locations (from zero)
- Categories expanded from 1 to 3
- Service areas expanded (OG: 5 → 13 areas, Central: 4 → 9 areas)
- Hours, accessibility, payment, and parking attributes completed
- Dedicated website URL added for Central location
Website
- 14 pages touched: 6 updated, 6 new, 2 removed
- Unique H1 tags added to every page
- All meta descriptions rewritten (unique, proper length)
- Average page content increased to 1,051 words
- LocalBusiness schema added to both landing pages
- FAQPage schema added to both landing pages
- Dedicated location landing page built for Central
- Technical health: zero 404s, zero redirect chains
This Is What Foundation Looks Like
Every engagement starts the same way: a free audit where I review your website and Google Business Profile and show you exactly what's broken. No obligation. If it makes sense to move forward, we do. If it doesn't, I'll tell you that too.